Digital Marketing Manager B2B

Digital Marketing Manager B2B

Location: Covington, GA
Job Type: Full-Time
Salary: $65,000–$75,000

Role Overview

We are seeking a creative, organized, and hands-on Marketing Manager to lead brand, content, digital marketing, and multimedia efforts for a growing manufacturing organization.

This role is ideal for someone who can think strategically while still being comfortable doing the work—creating content, managing social media, updating the website, producing video and photography, developing presentations, and tracking digital performance.

The Marketing Manager will work closely with technical, sales, operations, and leadership teams to translate complex information into clear, engaging content for customers and employees.

Key Responsibilities

– Lead marketing and multimedia initiatives, managing priorities, projects, deadlines, and deliverables.
– Maintain and strengthen company branding across internal and external communications.
– Develop and manage social media strategy and content across multiple platforms.
– Create graphics, written content, campaigns, posting schedules, and engagement initiatives.
– Manage and update website content, including SEO, analytics, and ongoing branding improvements.
– Plan, shoot, and edit video content for product education, training, company culture, and external marketing.
– Use Adobe Premiere, After Effects, or comparable professional tools to create engaging multimedia content.
– Develop PowerPoint presentations, sales and marketing materials, photography, digital assets, and branded documents.
– Document products, projects, processes, and company culture through video, photography, and written content.
– Maintain an organized library of approved marketing, photography, video, and digital assets.
– Track website, SEO, social media, and engagement metrics and use performance data to improve future marketing efforts.
– Support company initiatives requiring communications, documentation, reporting, or marketing support.
– Evaluate new marketing tools, digital platforms, and creative approaches to improve reach, communication, and customer engagement.
– Collaborate across technical and non-technical departments to support company initiatives.

Qualifications

– High school diploma or GED required.
– 1+ years of professional experience in marketing, digital media, communications, multimedia, or a related field.
– Strong written and verbal communication skills.
– Ability to translate technical or complex information into clear, audience-friendly content.
– Hands-on experience creating social media, video, photography, presentations, and/or digital content.
– Working knowledge of website content management, SEO, analytics, and social media platforms.
– Strong organizational and project-management skills with the ability to manage multiple priorities simultaneously.
– Self-motivated and comfortable working independently with minimal supervision.
– Strong attention to detail and commitment to producing polished, accurate work.
– Ability to collaborate effectively with technical, operational, sales, and leadership teams.
– Strong problem-solving skills and willingness to learn and adapt as platforms and business needs evolve.

Preferred Qualifications

– Experience leading marketing, creative, multimedia, or social media projects.
– Experience managing or coordinating other marketing or creative team members.
– Proficiency with Adobe Premiere, After Effects, and other Adobe Creative Cloud applications.
– Experience with website management, SEO tools, social media analytics, and digital performance reporting.
– Proficiency with Microsoft Office, particularly PowerPoint and Excel.
– Experience within manufacturing, HVAC, engineering, industrial products, or another technical environment is a plus.

Compensation & Benefits

– Salary: $65,000–$75,000
– Health benefits
– 401(k)
– Bonus opportunities
– Company-sponsored lunches and team-building events

Pay: $65,000.00 – $75,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Paid time off

Work Location: In person